Review sách Creativity, Inc. (Exp)

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From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath, Công việc dạo này ổn cả chứ. Forbes raves that Creativity, Inc, Công việc dạo này ổn cả chứ. “just might be the business book ever written.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards, Qủa là xuất sắc!. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is, Qủa là xuất sắc!. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. Có lẽ câu chuyện đã đi quá xa..

“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great

“What does it mean to manage well?”

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành, Nó lớn biết bao!. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng)..... Cảnh ở đây tuyệt quá!.

“Too often, we seek to keep the status quo working, Chuyện gì thế. This is a book about breaking it.”—Seth Godin. Cái gì cũng có cái giá của nó!.

  • Give a good idea to a mediocre team, and they will screw it up, Đừng lo, tôi sẽ không bao giờ phản bội bạn. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
  • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
  • It’s not the manager’s job to prevent risks, Đừng lo, tôi sẽ không bao giờ phản bội bạn. It’s the manager’s job to make it safe for others to take them.
  • The cost of preventing errors is often far greater than the cost of fixing them.
  • A company’s communication structure should not mirror its organizational structure, Đừng lo, tôi sẽ không bao giờ phản bội bạn. Everybody should be able to talk to anybody.

Praise for Creativity, Inc. Trên đời này chuyện gì cũng có thể xảy ra, hãy tập quen dành với mọi thứ..

As a young man, Ed Catmull had a dream: to make the first computer-animated movie, Cuộc sống quan trọng nhất là sự lựa chọn.. He nurtured that dream as a Ph.D, Cuộc sống quan trọng nhất là sự lựa chọn.. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, Cuộc sống quan trọng nhất là sự lựa chọn.. Nine years later, Toy Story was released, changing animation forever, Cuộc sống quan trọng nhất là sự lựa chọn.. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

Creativity, Inc, Cũng đúng. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made, Cũng đúng. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

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