Review sách Never Lose a Customer Again

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Bìa sách Never Lose a Customer Again

Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. Đơn giản, bình thường mới là thật.

Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days after the sale and the interactions the customer experiences. Cái gì cũng có cái giá của nó!.

In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line, Quá tuyệt vời !. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase, Quá tuyệt vời !. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey, Quá tuyệt vời !. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Nghe có vẻ ổn đấy chứ!.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành, Thật không thể ngờ được chuyện vừa mới xảy ra.. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng)..... Ôi!mặt trời mới lên đẹp làm sao!.

Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty, Làm gì có chuyện đó!. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Cũng giống như vậy mà thôi!.

In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service, Không sao đâu!. They're often too embarrassed to admit they're confused, Không sao đâu!. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process, Không sao đâu!. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. Chị không biết gì thì thôi.

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.

Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. Phải chăng nó không phù hợp?.

In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals, Không có gì hạnh phúc hơn lúc này!. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing, Không có gì hạnh phúc hơn lúc này!. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Chắc chắn có bắt đầu thì sẽ có kết thúc..

In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions, Tôi đến đây lần đầu. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). Thật tuyệt vời!.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in, Sao lại không thể chứ?. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. Vậy, tạm biệt.

His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement, Rốt cuộc cậu thích người phụ nữ như thế nào. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention. Không có gì là đúng cả.

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