Binding: paperback

Publisher: Bloomsbury Publishing PLC

Dimensons: 234 x 153 x 20 | 517 (gram)

Ships from and sold by EXPERAL Singapore

Condition: Brandnew

---------------------------------------- The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers, Làm gì vậy chứ?. Across all sectors, organizations' fixation with functionality have meant that the 'human' elements of the customer's experience have become neglected, Làm gì vậy chứ?. Strict processes and automated procedures have created organizations full of people who aren't allowed to act in a 'human' way, Làm gì vậy chứ?. As a result, and despite these new technologies, customers are no more satisfied than they were a decade ago (according to the Institute of Customer Service) and, according to Edelman, they now trust big organizations even less than they did in the past, Làm gì vậy chứ?. In The Human Experience, John Sills draws upon extensive research and illustrative case stus to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business, Làm gì vậy chứ?. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company, from the CEO operating as the spokesperson of the business to the programmers developing a seamless and welcoming user interface, Làm gì vậy chứ?. Whether you're a well-established incumbent or an early-stage start-up, on either end of your product or service is a human, Làm gì vậy chứ?. Packed full of practical advice and engaging case studies, The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organization, and a company that will grow in an increasingly efficient way.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành, Làm gì vậy chứ?. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng)..... Quá tuyệt vời !.

ISBN 13: 9781399401739

Pages: 224

Origin: United Kingdom (Imported)